Website Optimization

Your site is live … but is it doing its job?

It might look fine. It might even look great.
But if visitors land on your site and don’t stick around—or worse, don’t buy—something’s off.

You don’t need to tear it all down and start over.
You just need a fresh set of expert eyes to clean up what’s slowing people down (or turning them away).

Maybe your layout is confusing.
Maybe your copy isn’t connecting.
Maybe your calls-to-action are MIA, or your mobile version is a mess.

That’s where I come in.

I’ll take what you’ve got, and turn it into a smoother,
smarter, higher-converting version of itself.

Here’s how I work
(and why it works).

I won’t just suggest what to fix.
I’ll actually fix it for you.

You’ll get a strategy-driven review

I start by understanding your goals and ideal audience—then look at your site like they would. We make changes with purpose, not just polish.

You’ll get design and content cleanup

I’ll tidy up messy layouts, confusing navigation, awkward text, and anything else getting in the way of conversions or clarity.

You’ll get mobile-friendly updates

What works on desktop doesn’t always work on a phone. I’ll make sure your site looks good and works well across devices.

You’ll get a site that supports your business goals

Whether it’s selling, booking, or list-building—I’ll optimize your pages so your site leads people exactly where you want them to go.

Your website optimization includes:

An intake questionnaire so I can understand your goals and audience

A full review of your homepage + 2 key pages (more can be added)

Strategic layout and content adjustments

Mobile responsiveness fixes

Clear calls-to-action and flow improvements

Light technical cleanup (broken links, spacing, formatting issues)

A follow-up summary with what was done and what’s next

Starting at $385 CAD

Final pricing based on number of pages and scope.
Quote provided after a quick discovery call.

Book your site optimization

Hi, I’m Licia!
Web fixer-upper,
flow improver, and conversion whisperer.

I’ve helped hundreds of business owners turn “meh” websites into customer-ready digital storefronts that reflect who they are and get results.

This service is for you if you’ve already built your site (or had one built) but something’s just not clicking—and you want an expert to take over and clean things up.

No fluff, no judgment. Just the help you need to make your site actually do the thing.

Let's get your site working for you

After your optimization,
you’ll be able to…

Keep visitors engaged with better flow and navigation

Turn more clicks into sign-ups, bookings, or sales

Guide people through your site with clarity and ease

Feel more confident knowing your website isn’t confusing or clunky

Build momentum instead of bouncing traffic

This is how you go from “looks okay” to “wow, it works.”

Frequently Asked Questions

Do you work on all platforms?

Yes! I work with WordPress (Divi, Elementor, etc.), Squarespace, Wix, and Shopify. If you’re not sure if your platform qualifies, reach out.

Do I need to give you access to my site?

Yes, I’ll need temporary admin access so I can make the changes directly.

What if I need help with copy or SEO too?

I offer a separate SEO Optimization service, and we can absolutely bundle that with your website optimization if needed. I don’t offer copywriting services myself, but I can guide you in writing stronger copy for your site—or refer you to a copywriter I trust if you’d prefer to outsource it.

How do I know what pages to optimize?

We’ll figure that out together. I’ll help you identify which ones are most important for your goals.

Can you redesign my whole site?

That’s a bigger project (but yes, I do that too!). If you’re looking for a full redesign, please book a consultation call.

Want a website that looks good and works like it should?

Book your website optimization now

Let’s make your website actually work