Sales Funnel Optimization

You’re showing up. People are clicking. But they’re not buying?!

It’s the worst kind of frustration—seeing people visit your site, maybe even browse around, and then… nothing.

No inquiry.
No sale.
No sign-up.

It’s not you. And it’s not your offer.
It’s the funnel (or lack of one).

Sales funnel optimization means guiding people step-by-step
so they don’t get lost, distracted, or drop off before they take action.

Let’s make this easier
than it’s ever been before

I won’t just point out problems—I’ll help you fix the flow.

I map your funnel from start to finish

Whether your goal is more bookings, more sales, or more subscribers—I’ll walk through your customer journey like a real visitor and flag where things go sideways.

I clean up the conversion path

I’ll optimize your layouts, buttons, links, and flow—so the next step is always obvious, easy, and aligned with your goals.

I help you capture interest + build trust

From opt-ins to CTAs, I’ll make sure your site gives people a reason to stay, connect, and say yes.

You get a breakdown of fixes + next steps

At the end, I’ll send you a short summary of what was improved, what still needs love, and what you can do to keep improving your funnel.

Your Sales Funnel audit includes:

Review and optimization of up to 3 funnel-related pages (e.g., homepage, landing page, sales or service page, checkout)

CTA improvements and opt-in checks, and user flow fixes

Conversion-focused layout + flow tweaks (no rewriting)

Light technical fixes (button links, forms, formatting)

Funnel map + PDF summary of what was updated

Optional add-on: 60-minute call to plan your next funnel moves

Starting at $425 CAD

Final quote depends on page count and scope.
Let’s chat first to get clear on your goals.

Book your funnel fix

Hi, I’m Licia! Web growth strategist + funnel fixer

II’ve seen it too many times: great offers buried behind confusing navigation, too many steps, or a site that’s just not guiding the user clearly enough.

That’s where I come in.

I look at your funnel with fresh eyes and a strategy-first mindset—so you can stop losing leads and start creating momentum.

Let’s get your site working harder

After your funnel is optmized,
you’ll be able to …

Build trust from the very first click

Make it easy for people to take the next step

Know your site is helping—not hurting—your goals

Convert more visitors into leads, subscribers, or customers

Create a smoother, more enjoyable user experience

Your funnel doesn’t need to be complicated. It just needs to be clear.

Frequently Asked Questions

How many pages are included in the service?

This service includes optimization of up to 3 key funnel pages. Need more? You can add additional pages for $95 CAD each.

Do I need to have a full funnel already set up?

Not necessarily. If you have a website with a few pages or sections leading to a specific goal (inquiry, booking, checkout, etc.), we can optimize what’s there and suggest what’s missing.

Will you help with my email funnel too?

This service focuses on your website funnel. If you’d like help setting up email automations, check out my Email Marketing Setup service.

Will you rewrite my content?

No—I work with your existing copy and focus on layout, flow, and strategic placement. If your copy needs updates, I can refer a trusted copywriter or offer guidance.

How will I know what you did?

You’ll receive a PDF summary of all changes made, plus tips for next steps and growth.

Your site should lead people somewhere—not leave them hanging.

Book your sales funnel optimization today