Website Insights Report

You’ve got data—but what does it mean?

Maybe you’ve peeked at Google Analytics, seen a bunch of numbers… and clicked away.

Maybe you didn’t even realize your site was tracking anything at all.

Or maybe you’re pouring time into your site or marketing, but have no idea what’s working—or what’s just noise.

It’s time to stop guessing.

Analytics isn’t about drowning in numbers.
It’s about pulling out the story that helps you grow.

Here’s how I work
(and why it works)

No spreadsheets, no dashboards, no stress.
Just clear, focused insight you can act on.

I dig into your real traffic + behavior data

Google Analytics, Search Console, Microsoft Clarity, Shopify stats—whatever platform you use, I pull the numbers that matter.

I translate numbers into clarity

You’ll find out where your visitors are coming from, what they’re clicking on, and where they’re dropping off—explained in plain English.

You get a skimmable summary report

I’ll send you a short and sweet visual report with traffic trends, performance patterns, and action ideas. Easy to read. Easy to use.

You get a personal walk-through video

No digging or decoding required. I’ll record a screen share video, walking you through your insights like a friend who knows her stuff.

Your website Insights Report includes:

A full review of your current website analytics and traffic data

A custom page visual report with key insights

Traffic source breakdown + user behavior overview

Top-performing pages and missed opportunities

Personalized video walkthrough with plain-English explanations

Action tips to improve visibility, engagement, or conversions

Flat Rate: $295 CAD

Need help installing Google Analytics or Search Console first?
I’ve got you covered—see FAQ below.

Book your insights report

Hi,I’m Licia!
Web strategist, data translator, and your digital co-pilot.

I help women entrepreneurs stop flying blind online. With the right data, you’ll stop spinning your wheels and start focusing on what works.

If numbers confuse you—or your dashboard makes you feel like shutting your laptop—I’m here to help you make sense of it all.

Let’s turn data into direction

With your report,
you’ll be able to…

Learn what’s really resonating with your audience

Identify leaks, dead ends, and high-performing spots

Use your time and energy where it actually counts

See where people come from and what they do on your site

Understand which pages are driving traffic (and which aren’t)

This is how you make smarter marketing and content decisions.

Frequently Asked Questions

Do I need Google Analytics set up already?

Yes—your website must already be tracking traffic through Google Analytics or another analytics tool. If you don’t have that in place yet, I can help!

I offer a Google Analytics + Search Console Setup service to get you started. Once your tools are collecting data (give it at least 2–4 weeks), you’ll be ready for a full Website Insights Report.

Which platforms do you support?

I work with WordPress, Squarespace, Shopify, Wix, and more. If you’re not sure whether your site is tracking properly, feel free to reach out before booking.

Will I get a spreadsheet?

Nope! You’ll get a simplified PDF report and a video walkthrough, so you don’t have to decode anything.

Can we go over the results together?

Yes! You can add a 60-minute strategy call to your report if you’d like help planning your next steps.

How often should I get this report?

Many clients check in quarterly or after a big launch or campaign. It’s a great way to course-correct and stay focused.

Ready to stop guessing and start growing?

Book your insights report today